DIGITAL MARKETING - HOW MUCH

 BUDGET? HOW MUCH WASTE?

DIGITAL MARKETING - HOW MUCH

 BUDGET? HOW MUCH WASTE?

Joshua B. CEO

Joshua B. CEO

I was a small business owner wondering when all the money I was spending on marketing would show returns. My company was running Google AdWords and Facebook ads, and we were active on social media. We paid a website company to run our website and do SEO. I was executing this strategy for six months. I blew $50,000 and had nothing to show for it.

I was a small business owner wondering when all the money I was spending on marketing would show returns. My company was running Google AdWords and Facebook ads, and we were active on social media. We paid a website company to run our website and do SEO. I was executing this strategy for six months. I blew $50,000 and had nothing to show for it.

Nick F. Director

Nick F. Director

We poured a couple thousand a month for several months into running Facebook ads and even hired someone who said they knew what they were doing. I have an awesome business with amazing life-changing offerings, but the money spent has resulted in no new leads. I then find out 62% of Facebook ad campaigns fail!

We poured a couple thousand a month for several months into running Facebook ads and even hired someone who said they knew what they were doing. I have an awesome business with amazing life-changing offerings, but the money spent has resulted in no new leads. I then find out 62% of Facebook ad campaigns fail!

Georgina H. MD

Georgina H. MD

My husband and I own and operate  a b2b wholesaler. We spend tens of  $’000s on digital marketing. Things are OK now but at the start we spent $35,000 we couldn’t afford on branding. This generated no business! We realised we needed sales not branding! We needed to focus on what our clients wanted instead. So that’s what we did.

My husband and I own and operate  a b2b wholesaler. We spend tens of  $’000s on digital marketing. Things are OK now but at the start we spent $35,000 we couldn’t afford on branding. This generated no business! We realised we needed sales not branding! We needed to focus on what our clients wanted instead. So that’s what we did.

© 2020. TrueTalk Limited. All Rights Reserved

© 2020. TrueTalk Limited. All Rights Reserved

THE BUDGET - WHAT DO COMPANIES SIMILAR TO YOURS SPEND?

THE BUDGET - WHAT DO COMPANIES SIMILAR TO YOURS SPEND?

These numbers (current at Jan 2020) come from Chief Marketing Officers across a variety of industry sectors and firm sizes and from leading research groups. Digital spend is only a % of total marketing spend in most companies but its share over traditional spend is growing. If you rely on the internet, of course, you'll spend more - the free calculator will guide you :-

These numbers (current at Jan 2020) come from Chief Marketing Officers across a variety of industry sectors and firm sizes and from leading research groups. Digital spend is only a % of total marketing spend in most companies but its share over traditional spend is growing. If you rely on the internet, of course, you'll spend more - the free calculator will guide you :-

Percentages represent total marketing investment, including things like marketing staffs, customer relationship management, agency costs, advertising costs, media spend, and so on.

THE AVERAGE COST OF DIGITAL MARKETING SERVICES FOR SME'S IN 2020 IS:-

$2,500 - $10,000 PER MONTH

Keep scrolling to see how these costs start to add up - especially if you stand to waste 25% of them!

Percentages represent total marketing investment, including things like marketing staffs, customer relationship management, agency costs, advertising costs, media spend, and so on.

THE AVERAGE COST OF DIGITAL MARKETING SERVICES FOR SME'S IN 2020 IS:-

$2,500 - $10,000 PER MONTH

Keep scrolling to see how these costs start to add up - especially if you stand to waste 25% of them!

What factors influence digital marketing pricing?

What factors influence digital marketing pricing?

Experience available

Company size

Strategic complexity

Services needed

Company deadlines

Experience available

Company size

Strategic complexity

Services needed

Company deadlines

What do digital marketing services often include and cost?

What do digital marketing services often include and cost?

Search engine optimisation - $500 - $20,000+ pm

Pay per click advertising - 5-20% of ad spend pm

Website design - $2500 - $100,000

Email marketing - $300 - $5000 pm

Social media marketing $250 - $10,000 pm

Search engine optimisation - $500 - $20,000+ pm

Pay per click advertising - 5-20% of ad spend pm

Website design - $2500 - $100,000

Email marketing - $300 - $5000 pm

Social media marketing $250 - $10,000 pm

FACEBOOK

FACEBOOK

Social media services for Facebook generally range from $450 to $1600 or more per month. If you’re interested in social media marketing, the average cost is $900 to $1600. In comparison, Facebook advertising services range from $450 to $850 or more per month, with an ad spend of at least $200

Social media services for Facebook generally range from $450 to $1600 or more per month. If you’re interested in social media marketing, the average cost is $900 to $1600. In comparison, Facebook advertising services range from $450 to $850 or more per month, with an ad spend of at least $200

TWITTER

TWITTER

Social media management for Twitter costs anywhere from $450 to $1600 per month. If you’re focusing on social media marketing, expect monthly prices ranging from $900 to $1600. For social media advertising, budget for a monthly ad spend of $200 and a management cost of $450 to $850 per month

Social media management for Twitter costs anywhere from $450 to $1600 per month. If you’re focusing on social media marketing, expect monthly prices ranging from $900 to $1600. For social media advertising, budget for a monthly ad spend of $200 and a management cost of $450 to $850 per month

LINKEDIN

LINKEDIN

A professional social media advertising campaign for LinkedIn ranges from $450 to upwards of $850 per month. In most cases, companies will invest at least $200 in monthly ad spend. For LinkedIn marketing campaigns, expect to invest at least $900 per month.

A professional social media advertising campaign for LinkedIn ranges from $450 to upwards of $850 per month. In most cases, companies will invest at least $200 in monthly ad spend. For LinkedIn marketing campaigns, expect to invest at least $900 per month.

INSTAGRAM

INSTAGRAM

Social media services for Instagram range in price. Professional management of your Instagram ad campaign can cost anywhere from $450 to $850 per month, with monthly ad spends starting at $200. In comparison, Instagram social media marketing services range from $900 to $1600 or more per month.

Social media services for Instagram range in price. Professional management of your Instagram ad campaign can cost anywhere from $450 to $850 per month, with monthly ad spends starting at $200. In comparison, Instagram social media marketing services range from $900 to $1600 or more per month.

TYPICAL RISKS AND EXPERIENCES!

TYPICAL RISKS AND EXPERIENCES!

Justin W. 

Managing Partner

Justin W. 

Managing Partner

We estimate from impressions (clicks) that in 60 of our campaigns during the past two years,  47% of digital advertising has been a complete waste due to bad data - from ourselves and from the agency. $millions wasted that might have been reallocated to other channels.

We estimate from impressions (clicks) that in 60 of our campaigns during the past two years,  47% of digital advertising has been a complete waste due to bad data - from ourselves and from the agency. $millions wasted that might have been reallocated to other channels.

Magdalene L. VP Marketing

Magdalene L. VP Marketing

We allowed $176,000 as a marketing budget for a project covering marketing and advertising campaigns on TV, in print, and in digital media. When we came to look at results they could not separate the channels out! They gave us views, engagement, and a few other things but no bang per buck per ad or campaign. We’re in the 21st century. I need to know how much money I’m making for every dollar I spend!

We allowed $176,000 as a marketing budget for a project covering marketing and advertising campaigns on TV, in print, and in digital media. When we came to look at results they could not separate the channels out! They gave us views, engagement, and a few other things but no bang per buck per ad or campaign. We’re in the 21st century. I need to know how much money I’m making for every dollar I spend!

Mark B. Co Founder and CEO

Mark B. Co Founder and CEO

In my country – Denmark – we use a comma after a number not a full stop. I accidentally entered a bid of 2,0 for an adword and Google interpreted it as 20.  I did not pick it up and lost $39,200 over 7 months.

In my country – Denmark – we use a comma after a number not a full stop. I accidentally entered a bid of 2,0 for an adword and Google interpreted it as 20.  I did not pick it up and lost $39,200 over 7 months.

You cannot avoid experimentation.  To get everything working in synergy you and your team need to understand what channels, mediums and techniques work in order to learn and increase efficiencies. 20/20 hindsight is a wonderful thing once you know you've blown 25% of your budget! 

So before you use the free calculator to work out your budget take a look at what a typical digital marketing budget looks like and the risks/costs involved.

You cannot avoid experimentation.  To get everything working in synergy you and your team need to understand what channels, mediums and techniques work in order to learn and increase efficiencies. 20/20 hindsight is a wonderful thing once you know you've blown 25% of your budget! 

So before you use the free calculator to work out your budget take a look at what a typical digital marketing budget looks like and the risks/costs involved.

Download Your Free Digital Marketing Budget Calculator Here!

Download Your Free Digital Marketing Budget Calculator Here!

There’s nothing quite as exciting as sales leads flowing in after you’ve worked hard to generate something your customers will love!

But it can be hard starting from where you are now to helping prospects find and benefit from the terrific offering you’ve created.

So click the button, take advantage of our special free digital marketing off and your free digital marketing calculator will help you on your way!

There’s nothing quite as exciting as sales leads flowing in after you’ve worked hard to generate something your customers will love!

But it can be hard starting from where you are now to helping prospects find and benefit from the terrific offering you’ve created.

So click the button, take advantage of our special free digital marketing off and your free digital marketing calculator will help you on your way!

NOW YOU'VE AN IDEA OF THE COSTS AND RISKS....

NOW YOU'VE AN IDEA OF THE COSTS AND RISKS....

DIGITAL MARKETING - HOW MUCH

 BUDGET? HOW MUCH WASTE?

DIGITAL MARKETING - HOW MUCH

 BUDGET? HOW MUCH WASTE?

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